Australia’s original pop-up retail store

As an ongoing design consultant for Calendar Club, we implemented a style manual to help guide the company through an important visual merchandising transition. A ‘house style’ helped Calendar Club be heard, seen and experienced in almost every major shopping mall in Australia and New Zealand in a relatively short sales period of just ten weeks over the Christmas period. It was important to be noticed through the visual noise and highly competitive environment of a shopping centre. Since 2014, I’ve been assisting Calendar Club design and print 85,000 individual pieces of material across 140 kiosks across two countries – from POS signs, business cards, promotional material, manuals, signage, through to print management and procurement of their kiosks.